Wednesday, November 22, 2006

Travel trends include spa, volunteer, spiritual vacations


Maienfeld is minutes away from Bad Ragaz, Switzerland's oldest spa.
Photo by Sue Frause.

The Travel Industry Association (TIA) and Synovate released a survey conducted in May 2006 that is a representative sample of 1,500 adults. Here is a snapshot of the results:
SPA VACATIONS | More than half (54%) of travelers said they were currently interested in going to a spa or a place where they can relax and rejuvenate themselves. The majority (40%) are 35-54 years old; however, interest is strong among 18-34 year-olds (37%).
VOLUNTEER VACATIONS:
One-quarter (24%) of travelers said they were currently interested in taking a volunteer or service-based vacation. Interest was strongest among boomers, with the largest share (47%) falling into the 35-54 year old age range.
CHILDREN-FRIENDLY DESTINATIONS:
More than 35% of travelers said they were currently interested in traveling to places that cater to children.
SPIRITUAL VACATIONS:
One-quarter (25%) of travelers said they were currently interested in taking a spiritual vacation such as a religious retreat or pilgrimage. The appeal spans the ages, with one-third of each age group (18-34, 35-54 and 55+) expressing interest in such a vacation.
ENRICHMENT TRAVEL
: More than half (56%) of travelers said they were currently interested in taking an educational trip where they and/or their family can learn something.