Thursday, September 24, 2009

Tourism Whistler snags top website

The Canadian Tourism Commission (CTC) has named Tourism Whistler as winner of the Online Media Centre Award 2009 for the most innovative and user-friendly travel media website in Canada.

The award was announced at CTC's GoMedia Canada Marketplace conference in Whistler earlier this week.

The competition was judged by Brian Simpson of the travel booking website Travelocity. His criteria included strong visuals and written content and a valuable media relations web interface. He gave top marks to the Tourism Whistler website: "The breadth of content readily available on the site, including detailed history and statistics and facts is impressive," said Simpson. "I especially like the Story Starters section, giving the user ideas when, even at the best of times, writer's block may creep in."

The website is designed to leverage the media attention Whistler is receiving as the 2010 Winter Games approach. The site also provides a comprehensive overview of Whistler and its status as an Olympic destination, images and b-roll video clips, statistics and facts, and profiles of local athletes, people and groups.

The website is also designed to assist the hundreds of media who will be in Whistler to cover the 2010 Winter Games.

Skier's Plaza at Whistler Village
Photo by Sue Frause