Wednesday, January 13, 2010

The Beaver, Canada's second oldest magazine, relaunches as Canada's History due to name controversy

Somewhere near Winnipeg, Manitoba aboard VIA Rail Canada
Photo by Sue Frause
"The Beaver is Canada's History Magazine and its been published in Winnipeg since 1920. It's actually the second oldest magazine in the country- second only to Macleans. Six times a year we publish all kinds of stories about Canada's past, the people, the events, and the environment that has helped shaped this country." (via Facebook on Jan. 13, 2010)
Now comes word from Reuters that the magazine "is changing its name because its unintended sexual connotation has caused the history journal to become snagged in Internet filters and has turned off potential readers." The Manitoba publication is relaunching as Canada's History.

Here's an interview in the National Post between reporter Deborah Morrison and publisher and editor of The Beaver/Canada's History Mark Reid.