Cadbury celebrates 35 years in Canada
No surprise that the Birmingham, England based company (now owned by Kraft), celebrated the milestone in a really big way.
They released the egg's inner goo from a four-ft. version of the iconic Easter treat specially made for the so-called "wacky de goo" ceremony in Toronto on March 19, 2010.
Thousands of Canadians were able to weigh in on the sweet fun by voting for their favorite way for the egg to release its goo. In the end, the Cadbury Creme Egg was challenged to a one-on-one sumo wrestling showdown against MTV's Sheena Snively.
Who came out the champion and delivered the ultimate sumo smash? Find out by watching the video that originally aired on MTV Live.