Monday, February 13, 2012

Tourism Vancouver's new marketing video, 'It's You ... Vancouver'

I stumbled upon Tourism Vancouver's new destination film, It's You ... Vancouver, on Fairmont Waterfront Hotel's Facebook page.  Tourism Van says it used "multiple platforms" to send its message, and is billing it as "unlike any promotional piece of its kind."

The three-minute video uses a local Vancouver duo who fuse their urban beats with traditional folk sounds. Adam Bailie and Reid Hendry of Watasun were once buskers on Vancouver's Granville Street, and now are recording, producing and selling their own albums while "taking inspiration from the city's diversity, vibrancy and unity."

You'll see them performing in the video around iconic Vancouver attractions, including the Vancouver Convention Centre, an Aquabus ferry and Grouse Mountain. With the incorporation of a local band and the original song, It's You ... Vancouver is being billed as the first professionally produced destination film in music video format.

Nice photos and catchy tune -- it definitely envelops Vancouver with a world beat and sound. But I'm giving it a B due to lack of precipitation and bumbershoots. We all know it rains in Vancouver, so why not revel in it? It leaned a bit too much toward the Margaritaville side of life ... grey can be cool, too.

Vancouver from aboard Helijet in June 2011
Photo by Sue Frause