It's a clever and catchy name, with a logo to match. On December 18, Air Canada unveiled its new leisure airline -- Air Canada rouge. It's Canada's flag carrier's first foray into the growing leisure travel sector, and begins operations on July 1, 2013. The name Air Canada rouge was selected through a Facebook contest where customers, employees and travel industry professionals were asked for their input.
For its inaugural 2013 season, Air Canada rouge will offer new routes not currently being operated by Air Canada to Venice, Italy and Edinburgh, Scotland. Seasonal service from Toronto and Montreal to Athens, Greece will also be offered by the carrier. Existing Air Canada flights operated via Air Canada Vacations to Cuba, the Dominican Republic, Jamaica and Costa Rica will be operated by Air Canada rouge effective July 2013.
To celebrate the launch of Air Canada rouge, special introductory fares are available for purchase through December 25, 2012 for travel between July and October 26, 2013. Here are some sample fares, which all include taxes, fees, charges and surcharges:
- Venice, Edinburgh and Toronto/Montreal-Athens: Starting at $949 round-trip
- Dominican Republic (Punta Cana, Puerto Plata, Samana) and Kingston, Jamaica: Starting at $269 one-way
- Costa Rica (San Jose and Liberia): Starting at $389 one-way.
- Cuba (Varadero, Cayo Coco, Holguin, Santa Clara): Starting at $538 round-trip