Sunday, April 06, 2008

Canada goes to Beverly Hills

The Canada Tourism Commission is hosting its annual Canada Media Marketplace in Beverly Hills, California this week. More than 100 tourism partners, from Air Canada to Yukon Wilderness Tourism, will participate in the three-day event.

Travel journalists are flown in and hosted for the marketplace, which gives them an opportunity to meet one on one with representatives from the Canadian tourism industry.

I've been to the past two marketplaces held in Southern California (it alternates with NYC every year), and found them to be both beneficial and fun. Unfortunately, I won't be attending this year.

Key sponsors for Canada Media Marketplace 2008 are Air Canada, Travel Alberta, Tourism New Brunswick, VIP Rail Canada, Tourism Kelowna, Ontario Tourism, BC Sustainable Tourism Collective, Ottawa Tourism, Quebec City, Prince Edward Island, Tourism British Columbia and Tourism Saskatchewan.

The event is held at The Beverly Hilton.

Springtime in Beverly Hills
Photo by Sue Frause

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