A friend of mine here in the states has a son who is a student at the University of Calgary. Lo and behold, she had never heard of Reading Week, which this year is held Feb. 20-27, 2011. I wasn't familiar with it either, and it's really not about reading. It's more about a mid-winter break.
Reading Week, also referred to as Study Week, is a Canadian event. But it's also observed in Brazil, China, Japan, Korea, Mexico, South Africa and some places in the US.
Although it seems like it's more about a vacation than literary immersion, it's not all about boozin' it up on the beach. The University of Calgary has alternative spring break programs called Calgary Serves Canada.
I recall my son participating in something similar while attending Boston College. Instead of the traditional spring break, students at BC may sign up for the Appalachia Program or the Service & Immersion Programs.