Friday, November 19, 2010

Vancouver's Ethical Bean Coffee gets Oprah's stamp of approval



Ethical Bean Coffee
, a certified fair trade and organic coffee roaster based in East Vancouver, BC, has earned a place among the holy grail of gift guides. The company’s Exotic medium roast coffee is featured in O, the Oprah Magazine holiday edition.

Co-founder Lloyd Bernhardt is obviously thrilled. “We are honored that we were selected as the only coffee and Canadian company in this influential magazine,” said Bernhardt. “I like to think that Ethical Bean's commitment to quality, fairness, transparency and being very involved in the communities that we buy and sell into had something to do with us being chosen.”

It's been a big year for the Vancouver bean business. Several months ago, Ethical Bean introduced a progressive app for iPhones and smart phones that allows consumers to scan and learn about their coffee while in the grocery store. Most recently, the company launched a mobile ordering app, allowing coffee lovers to order a fresh cup of Ethical Bean coffee from the palm of their hand.

So, will the Oprah Effect have an impact on December sales? The company hopes so, as during that month partial proceeds go toward the Ethical Bean Guatemalan Scholarship Fund. Established in 2004, the fund contributes $10,000 each year to Child Aid, which provides children in Guatemala with funding for school registration fees, uniforms, and school supplies.

The remainder of the funds raised in December will be donated to Project Somos Children’s Village, a Vancouver based charity that provides shelter, support and opportunities for orphaned and abandoned children in Guatemala.

Ethical Bean Coffee
is available from its own webstore and at grocery stores across Canada. In the US, it's available at amazon.com.

O's holiday edition is now on stands across Canada and the US. The magazine is also available as an iPad app.